See Norwich Like Never Before with the Norwich Sightseer Open-Top Bus
First Bus is inviting residents and visitors to experience Norwich from a whole new perspective with the launch of the Norwich Sightseer, an open-top sightseeing service showcasing the very best of the City of Stories.
Running daily from Saturday 24th May to 20th September 2025, the Norwich Sightseer offers a scenic circular route with 11 hop-on, hop-off stops around the historic city. Whether you're admiring the grandeur of Norwich Cathedral and Castle, taking in the medieval charm of Bishop Bridge, or wandering the cobbled Quayside, the service makes it easier than ever to explore Norwich’s iconic landmarks and hidden gems at your own pace.
“We’re really proud of our fine city and want to help people see it from a rather special viewpoint,” said Piers Marlow, Managing Director at First Bus East of England. “There’s nothing quite like a relaxing ride aboard an open-top bus to enjoy the city’s stunning architecture, heritage, and vibrant atmosphere, all while soaking up the sights from above.”
Stefan Gurney, Executive Director of Norwich Business Improvement District, said: “The Norwich Sightseer opens exciting opportunities to discover and explore the city from a new perspective. It’s a brilliant addition to Norwich’s visitor offering, helping connect people with the places that make our city so special."
Buses run hourly from 10:00 to 16:00, seven days a week. While on board, passengers can enjoy a live audio commentary, rich with local insight, fascinating facts, and a touch of humour, perfect for visitors and locals alike looking to rediscover Norwich from a fresh angle.
All Norwich Sightseer tickets are valid all day, allowing unlimited hop-on, hop-off travel:
- Adult: £10
- 5–19 & Concessions: £8
- Group (up to 5 people, max 2 adults): £30
Tickets can be purchased directly from the driver (contactless or cash), in advance via the First Bus App, or at the First Bus Travel Shop on Castle Meadow. Even better, each Sightseer ticket includes unlimited travel across all First Bus services within the Norwich Inner Zone for the whole day.
For more information, to download the timetable, or to plan your visit, head to firstbus.co.uk/norwichsightseer.
Notes to editors
About First Bus
At First Bus, we’re on a mission to grow bus usage – so we’ll get behind initiatives that move people out of cars and onto the bus.
We’re one of the UK’s largest bus operators, transporting more than 1.5 million passengers a day. Our local bus services serve more than 25% of the population of Great Britain and over half of the UK’s top 15 most populated urban areas.
We are a leading operator in the majority of our local areas, including major urban centres such as Glasgow, Bristol and Leeds.
We have proudly launched our First Bus London operation and now operate 83 routes in west and central London from 10 garages serving 180 million passengers annually.
The combined operation now manages a fleet of over 5,750 buses across the UK.
Transforming our business for the better, we’re putting our people and customers at the heart of everything we do. That’s why we’re the UK’s largest national bus operator to achieve real Living Wage employer status, cementing our position as an employer of choice in the sector.
First Bus is committed to operating a zero-emission bus fleet by 2035. We will have over 1000 zero-emission buses in operation across our UK fleet by the end of 2025.
We’re passionate about giving back to the communities we serve, which is why we’re helping local businesses to progress their decarbonisation journeys – giving them access to our charging hubs while our buses are on the road.
We also operate, Specialist Passenger Solutions, First Travel Solutions, York Pullman Bus Company, Lakeside, Ensignbus, Anderson Travel - and the Aircoach network and Matthews in Ireland.
First Bus is a division of FirstGroup.
Find more information on our website here: https://news.firstbus.co.uk/