Supporting the journey: First Bus powers Bradford Bulls women’s season

This year, the local bus operator is sponsoring the new playing kit for Bradford Bulls women’s team, strengthening an ongoing relationship built on shared community values and a commitment to sustainability.

Building on the success of last year’s partnership, Bradford Bulls and First Bus are also extending their relationship beyond matchdays to focus on supporting the community. This includes delivering a dedicated training programme for the club’s wheelchair rugby team, helping players and the public build confidence and independence when boarding and alighting buses.

Reflecting the Bulls’ strong community ethos, the partnership will also see the club and First Bus come together to host a community-focused day at Odsal Stadium, bringing people together off the field as well as on it.

Along with practical support for the women’s programme, First Bus is also promoting sustainable travel to fixtures at Bartercard Odsal Stadium. By encouraging supporters to travel by bus, both organisations hope to reduce matchday congestion, lower carbon emissions and make attending games more accessible for families and young fans.

WATCH: First Bus and Bradford Bulls Women’s team on their new partnership 

Joe Morphet, Marketing Manager at First Bus said:
“We are so proud to stand alongside the Bradford Bulls and the women’s team. As a company rooted in the communities we serve, we see every day how important sport is in bringing people together. Supporting the team and encouraging sustainable travel to matches is a positive way for us to invest locally and help make matchdays accessible to as many people as possible.”

Ian Stafford, Commercial Manager of Bradford Bulls, added:
“This partnership is about more than a logo on a shirt. It recognises the role transport plays in enabling participation, whether that’s club staff getting to work, or supporters travelling to Odsal. Having First Bus alongside us sends a strong message about backing women’s rugby league and supporting our community in practical ways.”

Supporters can travel to Odsal Stadium by bus using a number of services. More information here: https://www.firstbus.co.uk/west-yorkshire/about-us/our-partners/bradford-bulls

• 363 – Between Bradford & Huddersfield, both directions along Huddersfield Road
• 508 – Between Leeds & Halifax, both directions along Rooley Avenue
• 645 – Between Ravenscliffe & Buttershaw via Bradford City Centre, both directions along Odsal Road
• 681 & 682 – Between Bradford & Halifax, both directions along Huddersfield Road and Halifax Road
• 686 – Between Fagley & Brighouse via Bradford City Centre, both directions along Huddersfield Road
• 687 – Between Fagley & Scholes via Bradford City Centre, both directions along Huddersfield Road
• 688 – Between Bradford & Brighouse, both directions along Huddersfield Road